David M. McCarthy | Content Marketer
Content Writer. Content Editor. Content Marketer | 8 years of content-development experience in health care, technology, and consulting.
move your Ideal buyers
through your funnel—Faster
David McCarthy
Marketing and content
Healthcare | Health tech | Platforms
About me
I am an end-to-end B2B content marketing strategist. I use content to meet business needs and marketing objectives no matter the place in the funnel or flywheel.
I have ten-plus years of B2B content experience and seven years of content marketing experience in health care.
Brands I’ve worked with
Personas my content has engaged
Health plans
Chief executive offers
Chief medical officers
Medical directors
Provider network managers
Cost of care leaders
Utilization management directors
Providers
Practicing physicians and other clinicians
Revenue cycle leaders
Practice managers
Prior authorization staff
Value-based care leaders
Medical students and residents
What i do best
A campaign concept used across a multichannel, multiphase digital campaign that targeted health plan administrators and executives
fuel your Go-to-market engine
Build a strategy and content that moves your pipeline and business, not vanity metrics, forward.
strengthen positioning with narratives only you can tell
Launch a campaign concept that your customers will always associate with your brand
A lead-generation ebook for targeted health plan leaders that educates them on the pillars of better cancer care journeys for members
A blog article from AIM Specialty Health that rose to the first page of Google’s results page for multiple high-volume keywords for the business.
build an audience—organically
Lower your acquisition costs by developing the singular content your buyers are already looking for
Convert where and when it matters most
Create the opportunities that nudge prospects to ask, “Can we schedule time to connect?”
A landing page enticing health plan leaders to schedule a personal workshop on the healthcare advocacy and navigation market
A sample CoSchedule calendar that provides corporate visibility into the content team’s work and that unites the content team’s workflows.
Streamline operations
Simplify the workflows and internal tools Marketing uses to develop exceptional content quickly
widely certified in marketing functions and essential tools
Colleagues on my work
“Thank you for going above and beyond this year as we rolled out the new Carelon brand. We could not have launched without your hard work on and commitment to content creation.””
“I’m amazed at how you can put pages together like this. It’s like an art form.”
“Your work on Carelon.com was critical to our overall success. We couldn’t have launched with you. ”
“David exceeds our expectations. He’s one of our team’s most versatile, strongest players. He has the rare ability to combine creative and analytical skills. He can be counted on to put forth an excellent product and collaborative effectively within the team.”
“David is that hard-to-find person who offers a compelling mix of creative and analytical. His ability to carefully analyze strategic intention, dive deep into research, and then carefully craft copy is unmatched.”
“David is skilled as they get, hardworking, and easy to work with. Some of my favorite projects have been with David at the forefront.”
“David is the easiest person in the world to work with and is the kind of teammate that slots in seamlessly from day 1. He’s creative, organized, empathetic, and open to every kind of idea. His brain never really shuts off, and I always enjoyed the random text/Slack/email at an odd hour when he cracked the nut of a problem we were working on. He really showed new angles to the field, which up to that point I had never really considered — ways to make data-driven content fun; alternative publications that push a brand forward; how to keep organized when fielding requests from an entire company; and how to deftly manage internal communication. ”
“An exceptional writer and exceptional editor—with both a big-picture mindset and incisive analytical skills”
