Makers: Olivia Webb Kosloff
David McCarthy
For Olivia Webb Kosloff, questions aren’t barriers. They’re catalysts. And her comfort with them may be what makes her work must-read.
Read MoreNotes
Makers: Nikhil Krishnan
David McCarthy
The Out-of-Pocket founder, Nikhil Krishnan, and his many, many refreshing, unconventional takes on creating, brands, and the funnel.
Read MoreMakers: Marlena Sarunac
David McCarthy
The Company Advice's CMO, Marlena Sarunac has a prescription for what's ailing lots of health tech marketing.
Read MoreThe Differential | #10
David McCarthy
A Gandalf-bearded Jay-Z producer and AI scriber partner up. Rik Renard deserves an EGOT. And if “campaigns are dead,” what do we make of “campaign briefs”?
Read MoreMakers: Rik Renard
David McCarthy
Rik Renard, co-founder of CareOps and product lead at companies like Awell and Sword Health, deserves the health tech version of an EGOT.
Read MoreThe Differential | #9
David McCarthy
Positioning conundrums, a new brand standard, a rock-band moat, the ideal creator background, and exploiting the cost of Getty Images.
Read MoreMakers: Jared Dashevsky, MD, MEng
David McCarthy
Founder of Healthcare Huddle, Jared Dashevsky, MD, MEng, is a physician and an engineer. Is there a better combination for assessing today's healthcare ecosystem than that?
Read MoreMakers: Siobhán Gibney Gomis
David McCarthy
Few creators in the B2B health tech space sound like Siobhán Gibney Gomis. Maybe no one.
Read MoreMakers: Blake Madden, Hospitalogy
David McCarthy
Meet healthcare and health tech creator Blake Madden, founder and creator of Hospitalogy.
Read MoreThe language we market with
David McCarthy
Did the movement to simplify marketing copy and content go too far?
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